“Keep Ruling” started out as the tagline for Old Bones Therapy but ended up taking on a life of its own. Many of you have adopted the #keepruling hashtag and shared what that phrase means to you. I’ve been amazed at how many people this simple phrase resonates with. Thank you!
Over the past few years, I’ve had quite a few people ask, “Why doesn’t Old Bones Therapy make clothing?” To make a long story short… I had a trademark dispute with a company that owns the “Old Bones” trademark under the clothing category. “Old Bones Therapy” is trademarked, but under a different medical type category (compression, braces, heat and ice therapy). Ultimately I was forced to remove any clothing related items containing the phrase “Old Bones” from the website.
Not to be deterred, the whole sequence of events got me thinking about just launching a separate, sister brand to Old Bones Therapy that is more focused on lifestyle, culture and clothing for skaters. That’s when the idea for Keep Ruling was born.
Keep Ruling... It means something different to each and every one of us, but resonates with everyone.
This is the ethos of our brand and our motto for living life to the fullest.
As always, thank you for your support.